Hall & Woodhouse Badger Sett Customer Acquisition Campaigns 

For the last 6 years, Appius has delivered a successful 'Black and White' monthly email campaign for long standing client Hall & Woodhouse, the Dorset based brewer of Badger Ales.  The strategy has included online surveys from the target audience of real ale enthusiasts and fans of Badger beers. This month Appius and Hall & Woodhouse have conceived of the next stage for this campaign, the new Badger Sett Ale Club, which will allow members to become 'official beer tasters' and benefit from exclusive offers and opportunities to name new ales.  The campaign will start with highly targeted Google Adwords campaigns and Facebook Flyers, aiming to make real ale enthusiasts aware of the club and capture new members each month.
 
View our Hall & Woodhouse case study or contact us to learn more about our work for this client or discuss eMarketing and data capture campaigns that could achieve similar results for you.