Appius get the Go-Ahead! New websites Go-Live November 2008
The Go-Ahead Group owns public transport companies that operate bus, rail, car-parking and aviation support services throughout the UK. Appius are proud to announce that they have completed a full Web Strategy Review for the south coast’s division, Go-South Coast. “This allowed them to benefit from our 10 years experience in the transport sector and generate a phased action plan to achieve maximum web results against their specific objectives” said Stuart Lane, Client Services Director for Appius International.
Wilts and Dorset, established nearly 100 years, operates a large number of bus services in East Dorset, West Hampshire and South Wiltshire. Sarah Lewsey, Marketing Manager for Go South Coast/The Go-Ahead Group said “I was immediately impressed by the experience and foresight provided by the Appius team through the Web Strategy Review. The Appius team has experts in every area of online marketing and formidable transport sector experience, I am confident that they will help us to achieve the results we are looking for”.
Following the outstanding results of the Web Strategy Review which subsequently uncovered a clear and precise action plan, Go South Coast requested the Appius team to be their single strategic internet marketing provider. Appius will be responsible for the deployment of their web strategy across their portfolio of bus and coach services over the next 1 -3 years. Appius are excited by this opportunity to demonstrate the value of their propositions in the fast-paced world of the transport sector.
Appius have begun its relationship with Go-South completing the website redesign and the launching of the Southern Coach Hire and Wilts & Dorset Buses websites In November and December 2008.
Furthermore, Appius have taken over the hosting and eMarketing strategies for Go South’s More Bus and Stonehenge Tours services.
For more information and examples of our work in the Transport sector, see our Transport sector page.
Alternatively, Contact Us to find out more about Appius Web Strategy Reviews or our work with Go South Coast.