10 Years and Growing Strong
December 2007
When I think back to the early days of starting Appius in 1997, it's hard to believe how far we have come and how much we have grown. In the early months after finishing university the business was run from my bedroom at my parents' house and it was all very experimental, a bit of a cliché really. Did we expect to get this far? For sure. Can we do more? Definitely. But now is a time for celebration of all the great things we have achieved over the last 10 years.
I often get asked, "what's the secret?" And depending on what day you catch me the answer might vary between, "hard work and good cash flow" to "talented team and continuous learning". The key factor though is a commitment to a strong vision, and we have always been committed to our vision of integrated internet marketing solutions that deliver business results. Whether over the years it's been stated as "Creating Internet Business Results", "Making Web Communications Work" or now "Making Connections", they are all iterations of the same vision and mean more to us than just marketing. Our commitment to developing in-house skills for traffic building, user experience, analytics, and collaboration technologies, to name just a few, are all part of the holistic approach that gets our clients better results. That's why I'm proud to launch our new brand over the coming months, with its focus on connecting you with your customers and connecting your marketing and IT to empower your team. I hope you agree it's another step in the right direction.
Most important of all though have been the people that we have picked up along the way, whether they are members of our talented team or some of the wonderful clients we have worked with. It's great to be in the room when a team of clients and Appius staff, bounce around new ideas that you just know will significantly improve internet marketing results. Whether you call it "flow", being "in the zone" or just doing the business, we love to roll our sleeves up and get the ideas going. So thank you very much to our team for all their hard work over the years and to their contribution to this new powerful vision. Finally a big thank you to all our clients for their support over the years.